Annual number of Google searches in 2012?
The ability to influence customer attitude and behaviour, to foster loyalty and enduring relationships, has changed forever, thanks largely to the world of ‘digital’: the game-changer in how brands engage – or don’t – with their customers.
With digital advertising expected to reach close to 25% of all global spend by 2015 (eMarketer.com), its role in reaching the right customers with minimum wastage, is now material to a brand’s online success.
We’ve grown our digital services to best capitalise on the industry’s latest technology and innovation. When new opportunities land, we determine fit, relevancy and capacity in context of the market and our client’s needs. If we don’t have the skills, we find them.
In-house, our digital services include….
- Search & Pay Per Click (PPC) strategy
- Lead generation, B2C and B2B
- Web strategy, design, development
- Planning, placement & monitoring of online ad campaigns
- Online creative that’s fit-for-purpose, fit-for-environment
- Mobile & tablet app strategy & development
- Video, audio & interactive ads
- Online experiential marketing
- Blogging & content strategy
- eCommerce strategy - Podcast & Videocast