‘I consume more online content now, than I have ever have before…’
Could the media landscape become more fragmented?
Have a think about this....
Today, it’s broadcast, narrowcast, cable & streaming. It’s online, offline, mobile & tablet. It’s video, apps, social & digital. It’s user-generated, inbound and outbound. It’s games, banners, SEO and PPC. It’s branded content, interactive, proactive, everyone’s-a-publisher.
With a long-standing history of media strategy, planning & buying services in the world of ‘traditional’ media - we’re talking print, press, radio, TV & outdoor - we've evolved our offer to all the other micro corners of today’s prolific and diverse media landscape.
So uniquely, we’re agnostic in our media work. We’re driven only by what’s best for our client’s business: what will create that increasingly difficult-to-achieve bond between brand & customer....
It doesn't mean we think old-school media is dead. No sir. Most often, it means combining the old & the new to achieve the greatest brand traction, the greatest bang for our client’s buck.